Berlin, Vermont–Blue Cross and Blue Shield of Vermont (Blue Cross) is pleased to welcome David Yoo as the company’s new Chief Information Officer. He comes to Vermont from Blue Cross and Blue Shield of Louisiana.
When the question was raised how a small Vermont health services non-profit can support their members through information technology, Yoo asks a question of his own:
“How do we encourage better patient engagement and better access to care? We can support our members through safer, more accessible, and more consistent data exchange between their health plan and their providers.”
“David’s creative vision and energy will be a tremendous asset to Vermonters,” says Don George, President and CEO of Blue Cross and Blue Shield of Vermont. “It is a unique skillset to be person-focused while having a keen understanding of digital architecture.”
In a rural state like Vermont, patients often face considerable challenges in accessing health care. “The pandemic really highlighted the difficulties in ensuring that Vermonters have 1:1 care between a provider who knows their patient and a patient who trusts their provider,” says Yoo. “Too often, we oversell technology, instead of placing the emphasis on experience and the consistency of data in that experience. My goal in this position is to deliver personalized technology that is easy to use, so our members can better manage their health.”
Yoo grew up in Minnesota and lived in California while creating and managing digital products at Kaiser Permanente. When his career took him in a different direction for a time, Yoo said. “I missed being connected to the mission of health care.” His career in Information Technology has taken him through companies that vary in size and scope, from retail, integrated health care, heath care startups, and financial services before joining Blue Cross and Blue Shield of Vermont in August.
“I’m very excited to be joining the Vermont team,” Yoo said. “It’s a community-minded organization where members are at the center of our mission and vision. The company strives to take a system-wide approach to care, while supporting patients and providers by leveraging technology to make a person’s care the best it can be.”
Blue Cross and Blue Shield of Vermont is Vermont’s only local, not-for-profit health plan. For over 30 years, the company has been enhancing the health and well-being of Vermonters by offering innovative plans to individuals, seniors and businesses. Our employees are dedicated to developing new ways to support high-quality care, and programs and events that promote health and wellness. Blue Cross and Blue Shield of Vermont is an independent licensee of the Blue Cross and Blue Shield Association.
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